Client: Wolfe Fitness Systems
Item: Campaign roll-out

We developed the direct response strategy, created the entire direct mail package, the commercials that appeared in the infomercial, and the home gym assembly instructions. Following implementation, our package quadrupled sales within 60 days. Many companies treat assembly instructions as an afterthought, but they are critical in keeping customer satisfaction high and returns low. Wolfe Fitness did not get a single call for help with assembly. We succeeded in making the complicated easy.